DROTHISM

Why are TV commercials so LOUD?

Posted by Drothism on Sep 22nd, 2008

People are always asking/complaining to me about how loud commercials are compared to the TV program they are watching. Well here is a nice succinct explanation as to the cause of this annoying TV watching experience.
Compression. Advertisers use compression so that everything in a commercial is about at the same (loud) audio level, close to the maximum allowable [...]